NCC signs historic deal with Angostura Limited

In preparation for the upcoming carnival season, the National Carnival Commission (NCC) signed a historic sponsorship agreement with Angostura Limited, giving the rum producer exclusive rights to sell and distribute its products at NCC's marquee events, and branding While Oak as the Official Rum of Carnival 2015 & 2016.

The signing took place at a media conference held at the Oak Room, at Angostura House, Laventille, between NCC Chief Executive Officer, Michael Guyadeen and Angostura CEO, Robert Wong, on December 1, 2014.

Guyadeen said, “Today is a historic day for NCC, as it is the first time a major sponsorship agreement has been signed with the rum manufacturer, which signals visionary leadership and advanced planning".

Angostura Limited also signed an agreement with Pan Trinbago President Keith Diaz, who echoed similar sentiments to Guyadeen.

Diaz thanked Angostura Limited for standing side by side with the pan movement in Trinidad and Tobago, saying they were "The most reliable sponsor who has stood with pan when no one else wanted to".

This sponsorship agreement grants Angostura Limited, exclusive rights, among others to sell and distribute company products at NCC events, as well as grants the rights to prominently display exclusive category signage on vendor booths at the Grand Stand.

Angostura Limited also has exclusive rights to execute revenue and service bars in the Grand Stand and other areas in which NCC has jurisdiction.

The agreement goes into effect from January 1, 2015 through February 10, 2016.

The formal signing agreement taking place. (Left to Right) - Robert Henderson (Executive Manager, Regional Sales & Marketing), Robert Wong (CEO Angostura), Michael Guyadeen (CEO NCC), Keith Diaz (President of PanTrinbago)

NCC CEO Michael Guyadeen addresses the media conference at the Signing ceremony between the NCC and Angostura Limited. Seated (left) is Douglas Henderson, Executive Manager-Regional Sales & Marketing and Robert Wong (Right), Chief Executive Officer